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A f f i n e : An intimate workshop for stationers
Affine was created because I saw the need for a workshop
tailored to stationers and I wanted to create the type of
workshop that I would have wanted to attend as a young
stationer - a calm and intimate environment where I felt
comfortable asking questions and participating in
conversations and that provided me with practical and
Affine is an intimate workshop for stationers that provides teaching and observation as well as hands-on experience to help artists elevate and refine their brand and their process in order to attract and book the higher budget clients that they want to be working with.
I will take you through my entire process, show how I have been able to grow my business, refine my process, and elevate my aesthetic. This helped me create more personalized work which has set me apart from the crowd and enabled me to attract & work with my ideal clients, generating more income with less work. I will teach you how you can apply the same principles and strategies which will increase your confidence and your bottom line.
Guest Stylist & Lecturer: Ginny Au
I thrilled to be welcoming our guest lecturer and stylist Ginny Au. Ginny is a Creative Director, Stylist, Lifestyle Curator and Social Media Campaign Specialist. She founded the LOOM Project and is the co-owner of FrouFrou Chic and has a long history in design and styling within the wedding industry. Ginny will be leading discussions on styling as well as helping guide attendees in designing their own vignettes and flatlays.
Special Remote Speaker
I am also thrilled to be welcoming Katie O. Selvidge as a remote speaker as she is expecting a baby shortly after the workshop. Katie is the founder and owner of Cottage Hill, and co-founder and co-owner of Cottage Hill Ranch with her husband Nate. Through all of her accomplishments, she firmly believes in creating a life more beautiful than your brand.
Affine is specifically geared towards stationers who are looking for both a workshop and for mentorship. In fact, this workshop will begin and end with a mentoring call, to make sure that you receive the maximum benefit from the workshop as well as equipping you with an action plan to follow afterwards.
Affine will be limited to a small number of attendees so that each attendee will receive individual time with both Jenny and Ginny in a welcoming and intimate environment.
Your investment includes:
Pre-workshop call with Jenny
Two full days of lecture, observation, and hands-on exercises
Small, intimate setting to foster meaningful and open conversation
Comprehensive lecture and discussions by Jenny and Ginny about elevating your brand, refining your creative process, pricing, sourcing, and more
Observing Jenny walk through her entire process with a client from consultation to design of final product
Three client scenarios to which you will apply the principles to create inspiration boards and plan their stationery
Flatlay styling session with Ginny in which attendees will have access to our curated selection of styling props and backgrounds to use to style their own work for portfolio images
Professional portfolio images of attendees flatlay and tablescape vignettes
Curated welcome gift from Jenny
Printed learning materials
Optional portfolio review with Jenny, limited spots for this
A post-workshop one on one session with Jenny for all attendees
Lunch and dinner for both full days of the workshop
Open-house brunch on Saturday morning
The following will be the main topics discussed, through lecture as well as conversational, relatable discussions.
Elevating Your Brand
Discover what it truly means to elevate your business, beyond mere aesthetics so that you are attracting your ideal client with every aspect of your brand
Learn the importance of developing a creative process and how to develop and refine your process in order to create more unique work, keep you organized, help to weed out clients that would not be a good fit, help you work more efficiently, price properly, and ultimately help you to make more money
Learn to break the pricing process down into small, simple steps, the importance of taking emotion out of your pricing, and how to price your work properly and quickly
Offering a Unique Service to your Client
Learn how to develop a unique service that sets you apart and is relevant to your ideal client and how this can impact your business' bottom line
Have questions? Affine Q&A or email Jenny
Learn how to refine your brand to attract your ideal client, to have meaningful client consultations that result in bookings, the importance of properly managing expectations, and how to best serve your clients throughout your entire process
Explore the process of styling, the importance of curating an intentional selection of styling props & tools and learn to elevate your flatlay styling with simple, meaningful arrangements and details.
Discover how to find quality products, from paper and ribbon, to subcontractors and styling props, and the importance of curating your own unique pieces.
This workshop is not intended to teach the basics of stationery design. Although we will be discussing design, styling, and the creative process, you will get the most out of the workshop if you already have a working knowledge of designing paper goods. We will not be teaching technical skills such as digitizing or how to use computer design programs. If you are unsure of whether this workshop would be a good fit, please e-mail me and I would be happy to advise.